Last week my counselor gave me this language to describe this over arching thing most of american’s are going through “Weight loss culture” and it struck a chord with me.

I maybe have touched on it before, but I don’t think I dived into the depth that I was ready for yet. I’ve actually had something saved on my google drive for about a year that is titled “The next best thing”. The next best thing, for me was whatever the new thing was for me I would follow, to accomplish the weight loss goals I was after. The goals, of course mean weight loss.

I talked about the unrealistically about this previously. But the bottom line is, no matter what you do, or how much you do it, and or how much weight you’ve lost.. You may never be satisfied with how you look… We are obsessed with this idea that we are NOT GOOD ENOUGH AS IS. We are trained to think that way, and get stuck in this weight loss culture obsession and get sucked into the “next best thing” or trend.

For me these trends would be the end all to everything: every eating problem I’ve ever had, every weight loss issue, everything and all of it. I WOULD BE CURED.

Here I am, 227lbs, highest ever 279lbs and I KNOW those trends don’t work for me. I have fallen for Weight Watchers, Solutions (a weight loss clinic), Nutritionist, Fitbit, My Fitness Pal, other running apps such as C25K, a personal trainer, HTC (for a hot minute), juicing, joining and dropping out of gyms several times a year, paleo, vegetarianism, and more.

Some of these ideas I’ve catered to briefly but have not fully fallen into their trap. Some, I’ve committed to for a significant amount of time and have had a lot of success with. Either way, I understand the commitment piece, the HIGH of accomplishing goals (weight loss), being rewarded for it, and then when you are no longer loosing, the disappointment and let down of being unsuccessful long term. I understand the BATTLE to stay committed, the mind games… and other things that go along with this addiction.

I read recently that Americans have spent 60 billion dollars over a year on gym memberships, weight loss products, trainers, apps, programs and more… If 75 million people are working towards loosing weight that’s an average of $800 a year! This culture is such a misconception. It has been a way for people to feed your insecurities while making a profit. If it works for them, then it will work for you! Plus, they know they can make money off of it. THEY KNOW PEOPLE WANT IT, SO THEY MAKE YOU FEEL LIKE YOU HAVE TO CAVE INTO THEIR RESULTS, to make a profit. Poor fools like me (probably you too) fall for it every time.

What we don’t focus on is, what works for us? What works for you? What does your body want now? How do you want to treat yourself? How do I want to treat myself, and what works for me?

Always, more to come!